World Famous Shoe Maker Steps Up to Enterprise E-Business Solution from StoreFront
Florsheim Re-Launches Web Store with StoreFront and Enjoys Higher Revenue and Improved Customer Satisfaction
KANSAS CITY, Kan.--(BUSINESS WIRE)--June 17, 2004--
For over 110 years, the Florsheim footwear brand has been associated with exceptional quality and superior craftsmanship. The same can now be said of their web store. In 2000, Florsheim opened an online store to give their loyal consumers an easy way to purchase their favorite shoes from anywhere in the world. The initial store launch was haunted by problems with their shopping cart system. Committed to their online strategy, Florsheim re-launched their store on the industry leading StoreFront platform (www.storefront.net) and have never looked back.
"The old shopping cart was confusing and sometimes hard to maintain and keep organized. StoreFront allowed for clean inventory, more sales, and happy consumers," says Jill Cummings, E-Commerce Manager of Florsheim Inc. StoreFront offered Florsheim several key features they had not found in other e-commerce service providers. StoreFront's features such as inventory control were of high priority for Florsheim. "Having accurate inventory is the key to creating and locking in a sale. We are able to immediately deactivate a specific style, color, or even size as well as quickly activate the products as needed," explains Cummings.
Florsheim was immediately attracted to StoreFront 6.0, which is built on the .NET platform. "The nice thing about StoreFront utilizing .NET technology was the division of the Application and Presentation layers. One never needs to touch the Application layers when dealing with designing a website to be used on the StoreFront Platform."
Since using StoreFront, Florsheim has received positive feedback from their consumers and find the administrative work of managing and maintaining the website to be straightforward and easy. "StoreFront has been a stable shopping cart and well worth the price," said Cummings. "StoreFront has assisted us in higher revenue and sales, having fewer voids, and creating an overall shopping experience that is consumer friendly."
Florsheim is just one of the many high-profile companies using StoreFront to power their e-commerce websites. Clients such as, Gibson Guitars, Panama Jack, The Boy Scouts of America, The Boston Globe, and The Milwaukee Art Museum are using the StoreFront suite of products and solutions to power their online businesses. StoreFront offers all of the same end-user features that you might find at an enterprise level online store. Shoppers are able to create saved carts, email friends about products, save address books, ship to multiple addresses, have items gift wrapped and track their purchases. StoreFront's comprehensive management tools make it easy for merchants of all size to fulfill orders, add/edit products, create html e-mails, and manage coupons and promotions. StoreFront provides powerful e-business tools and integration services for medium sized businesses starting at under $1,500.
About LaGarde
Founded in 1996, LaGarde is a leading global provider of e-business solutions for the small and medium-sized business market. LaGarde's StoreFront software products and services offer robust, feature-rich solutions to develop and maintain e-business sites that deliver high-end functionality at an affordable price point. StoreFront powers nearly 50,000 Web stores in over 70 countries around the world. For more information, visit www.StoreFront.net or call 800-943-5823.
LaGarde, StoreFront, BizPlaces and StoreFront Now are either registered trademarks or trademarks of LaGarde Incorporated in the United States and/or other countries. The names of actual companies and products mentioned herein may be the trademarks of their respective owners.
Contacts
LaGarde
Sarah Fender, 913-489-0809
s.fender@lagarde.com
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