AMD To Provide Market Leading 64-Bit Technology For New THX
Best Practices Laboratory For
Windows Media
Non-profit industry training facility to feature AMD64
technology powering Windows Media Solutions
LAS VEGAS, NV -- April 18, 2005 --At the National Association of
Broadcasters (NAB) conference today, AMD (NYSE: AMD) announced its
joint sponsorship of the THX Best Practices Laboratory for Windows
Media with founding members Microsoft Corp. and THX Ltd.
As part of the sponsorship, AMD64 technology-based processors will
provide the necessary IT infrastructure to power advanced digital
content workflow and solutions for the creation and distribution of
content in Windows Media Format as well as VC-1 (the proposed SMPTE
standard based on Microsoft Windows Media Video 9). Major movie and
broadcast studios, independent film and television producers and
the post production creative community will be able to access the
lab to experience and learn about the latest processes and products
supporting high-quality content creation, distribution and consumer
experiences from the cinema to the living room. The Lab is expected
to open Fall 2005.
Gibson Guitars Located within Raleigh Studios in Hollywood, CA, the THX Best
Practices Laboratory for Windows Media will be a not-for-profit
entity that will serve as a guide for use of Windows Media across
the digital production chain and will run on infrastructure based
on AMD64 technology. Through guidance from THX, the Lab will
provide an objective, consistent and respected industry view on
best uses for Windows Media. THX brings a long history of
delivering superior playback experiences to the end consumer in the
cinema and the home.
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Guitar Tuner AMDs Digital Media and Entertainment team working directly with
top movie and audio producers has led to several noteworthy
examples of adoption of AMD64-on-Windows in the entertainment
industry. Some of those examples include the making of Star Wars:
Episode III Revenge of the Sith, Robert Rodriguezs Sin City and
Eric Claptons Crossroads Guitar Festival DVD from Warner Strategic
Marketing.
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Bass Guitars AMD is focused on removing technology barriers to the creative
process so digital artists and producers can continue to amaze
their audiences in new and previously unimaginable ways, said
Charlie Boswell, director of Digital Media & Entertainment.
Partnering with Microsoft and THX on the THX Best Practices Lab for
Windows Media allows AMD to expand the dialogue with more of the
worlds foremost content creators about the possibilities enabled by
AMD64 technology running Windows Media applications.
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Les Paul The THX Best Practices Laboratory for Windows Media will provide
tools and expertise for content producers to deliver the
highest-quality experiences with Windows Media Technologies, said
Kevin Unangst, director of Windows Digital Media at Microsoft Corp.
64-bit processing is a watershed technology for digital media and
were excited to have AMD take part in this cutting-edge
facility.
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Guitar Lessons Microsoft and AMD provide a solid technical foundation that
supports the entertainment community,
helping media professionals
innovate and achieve their creative goals, said Michael Franzi,
Chief Marketing Officer at THX. Were thrilled that AMD is
participating in the Lab because of their product contributions
in both the professional production and consumer playback
markets. But more importantly, AMD understands what customers
want and they have been able to consistently deliver it to the
digital media market.
The latest, bit, dual 2. bit AMD Athlon 64 4000+ for Windows machines, but new releases change this all the time.
Guitar Pro For more information regarding the mission, facility and
services of the THX Best Practices Laboratory for Windows Media,
please logon to:
(http://www.microsoft.com/presspass/press/2005/apr05/04-18THXLaboratoryPR.asp)
or e-mail BPLpartners@thx.com.
Bass Guitar About AMD64
AMD64 evolves the industry-standard 32-bit x86 architecture to
support the demanding 64-bit
environment and enables
next-generation functionality and productivity today. AMD
designed the AMD64 platform to allow end users to enjoy
reliable, best-in-class performance on the 32-bit software they
own today while preparing for a seamless transition to
high-performance 64-bit applications. Designed from the ground
up to support multi-core capability, future AMD64 dual-core
processors will amplify the elegance and power of AMDs current
single-core solutions. The AMD64 architecture is also designed
to enhance the security of your computing environment by
integrating Enhanced Virus Protection technology enabled by
advanced anti-virus features in Windows XP Service Pack 2 and
Windows Server 2003 Service Pack 1.
Electric Guitar Since the introduction of the AMD64 architecture in 2003, the
AMD Opteron processor for servers and workstations and the AMD
Athlon 64 processor for desktop and notebook computers have earned
more than 80 awards for innovation and performance, and the support
of more than 2,000 OEMs, hardware and software developers, system
builders, and distributors.
Acoustic Guitar About AMD
AMD (NYSE:AMD) designs and produces innovative microprocessors,
Flash memory devices and low-power processor solutions for the
computer, communications and consumer electronics industries. AMD
is dedicated to delivering standards-based, customer-focused
solutions for technology users, ranging from enterprises and
governments to individual consumers. For more information visit
www.amd.com.
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