I've been hearing for years that a successful business needs
to have a USP (unique sales point). The problem is that most
businesses find difficulty in identifying what their USP is.
And even if they have a USP, eventually they find their
competitors doing the same thing.
Gibson Guitars So instead of losing sleep wondering what your USP could be,
far better to think about what your ESP (emotional sales
point), could be.
IBANEZ GAX30BK Electric Guitar The Ibanez GAX guitars have everything you need (and nothing you don`t) duty, two humbuckers, a three way switch, and a basswood body. The GAX guitars started out as the best selling inexpensive Ibanez guitars in our history, and now they`re one of the best selling guitars of any kind in the world. This guitar is featured in a jewel blue finish.
Guitar Tuner Your ESP is about how your customers feel when they deal
with you. How they feel when they use your product or
service.
If you're a recent vintage guitar collector, the stories you've heard are true. You once could step into pawn shops or flea markets and find vintage Gibson Les Pauls and Fender Stratocasters for $50 to $100. True. These guitars now sell for thousands of dollars on Ebay and Gbase.
Bass Guitars A USP could be - "We have a 24 hour delivery service"
The ESP would be - "You'll be enjoying our product the day
after ordering it"
FENDER `62 American Vintage Stratocaster Electric Guitar The evolution of the Stratocaster continues with the American Vintage `62 Strat All original specs are detailed, including neck and headstock shapes, body radius and contours, 12th fret dot positioning, beveled pickup magnets. This instrument has a real vintage sound at a price thats thousands less than the orignial. This guitar is featured in a sunburst finish.
Les Paul A USP - "Our prices are very competitive"
The ESP - "You'll feel you've received value for money if
you buy this"
classic POD xt Live guitar amp modeler, with an expanded array of 78 guitar amps, wattage heavyweights to boutique beauties and vintage treasures. With 24 guitar cabs, 98 stompbox and studio effects, 28 bass amps, label studio, ready to tackle guitar, bass vocals and beyond. What¯ more, its larger LCD and smart new editing workflow pages make it easier than ever to find, tweak and save tones.
Guitar Lessons As all good sales people know, we don't sell a feature (USP)
we sell a benefit (ESP).
Aspiring guitarists can get expert help from one complete package. Acoustic Guitar Starter Pack For Dummies includes a deluxe, inch Kona acoustic guitar; gig bag; digital tuner; three picks; and Guitar Basics For Dummies ( selling book, Guitar For Dummies). The custom guide offers easy instructions and includes an interactive audio CD. The guitar features precision enclosed tuners, spruce top for rich sound, linden back and sides, steel strings, year limited warranty.
Guitar Pro Customers don't buy Nike clothing because there made from
quality materials, they buy Nike because they want to feel
like Tiger Woods on the Golf course or Andre Aggasi on the
tennis court.
Bass Guitar They don't buy Microsoft products because of all the
research they've done, they buy them because they feel good
about them.
Electric Guitar Start to think what your ESP is. What does your product or
service do that makes your customers feel secure,
comfortable, acceptable to others, admired, stylish,
wealthy, important, happy, relaxed or sexy.
Acoustic Guitar For those of you selling engineering or technical products
and think this isn't for you - think again.
Teardrops On My Guitar Some years ago I worked as a Sales Engineer for Loctite
industrial adhesives. On several occasions I proved to
engineers through numerous tests, how my product could save
time and money over the assembly methods they were using.
Guitar Strings Many engineers agreed with all the test results however they
often rejected the product on the basis that it didn't FEEL
right for them.
I realised then that I needed an ESP to overcome this
resistance.
Ultimate Guitar Tabs So there you have it - always remember that a customer will
make an emotional decision before a logical one, whatever
they're buying - so what's your ESP?
Guitar Chord
About The Author:
Guitar Music Alan Fairweather -"The Motivation Doctor" - is the author of
"How to get More Sales Without Selling" To receive your free
newsletter and free e-books, visit:
http://www.howtogetmoresales.com
Online Guitar Tuner
Classical Guitar Alan Fairweather - The Motivation Doctor - is a professional
speaker, author and business development expert.
For the past twenty-seven years, he's been turning
"adequate" managers, sales and customer service people into
consistent top performers.
Guitar Notes He is the author of four ebooks in the "How to get More
Sales" series.
Lots of practical actions you can take to build your
business and motivate your team.-
To receive your free newsletter and free ebooks, visit:
http://www.howtogetmoresales.com
[ Comment, Edit or Article Submission ]
